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Scaling eCom To $1.5M Annualized
4.2x
Stable MER
$1.5M Rev
50% LTV Growth
18% CPA Drop
The Deep Dive
Through aggressive testing of 'Angles' rather than just 'Audiences', we found a psychological switch that resonated with the impulse-buy demographic. We scaled budgets by 300% without increasing the CPA by leveraging Meta's broad targeting clusters.
The Challenge
Creative fatigue and unprofitable scaling.
The Success Route
Account Simplification + Dynamic Creative Sprints.